the origin of tradecraft


Trade Craft Cannabis Leaf

THE IDEA OF TradeCraft HAS BEEN FORMING FOR OVER TWO DECADES.

We have always believed that “selling” doesn’t reflect the true value of an effective “salesperson” (or a complete appreciation for how hard it is to do it well). The ability to influence others to take action, to prioritize your insight over others, to continually come back to you first and to trust that you have their best interest in mind is far more than “selling.” This is really about establishing a position of influence (built on investing time, sharing authentic experiences, demonstrating critical behaviors, acting in a genuinely transparent manner and taking action on the feedback you solicit).

Our organization's collective experience has allowed us the opportunity to work with a vast ecosystem of investors, brands, retailers and distributors operating throughout North America. This provides us a tremendous position to learn and identify opportunities that may not be obvious without such a broad and deep perspective.

There are more legislative and investment theories than there are actual cannabis strains; but almost all industry advocates can agree that eventually cannabis will become a mainstream industry.

TradeCraft IS COMMITTED TO BUILDING A MAINSTREAM FOUNDATION ONE GRAM AT A TIME.

We believe in playing to your strengths, doing what you love to do and working with others to fill in the blanks. TradeCraft will play to our strengths:

Connecting quality cannabis brands with targeted consumers in licensed operators Creating an improved in-store experience by helping retailers represent an optimal assortment of brands Developing emerging talent within the industry Exceeding performance expectations

Thank you for your interest in TradeCraft! We are currently accepting Brand Partners and expanding our network of Agents.

Testimonials


John Lynch is a trusted business partner. He works collaboratively with us and our brand partners to find win-win-win solutions

- Dan Pilon, EAZE


John was a valued business partner. He immersed himself in a new industry, listened to our needs, developed relevant solutions and helped us execute”

— Sasha Kadey Greenlane, GREENLANE


John and his team were committed to helping us grow our total business by allocating strategic resources, leveraging data to make better decisions and working side by side in the market

- Rob Ferguson, JETTY EXTRACTS

Trade Craft Cannabis Leaf